With over 20 years in the visual creative field, John Paulo has moved seamlessly from working with local emerging businesses to multinational corporations developing their packaging, brands and corporate identities. He started his career with S/C/F Advertising Artists and S.M.S. Advertising, where he became an advocate of client objectives, a crafter of clear messages and a champion of non-conventional thinking.

John Paulo founded Spyder Desktop Studio in 1992 to support the development of international brands such as Estée Lauder, Agfa, Disney, Clinique, Aramis, Prescriptives, Erno Laszlo, Oscar de la Renta, Yves Saint Laurent, Fendi, Royal Doulton, Burberry, Almay and Revlon.

In 2003, the Studio became Spyderworks^®, elevating the firm from a leading provider of creative design to a holistic provider of business and marketing strategy, integrated design and communications. Recognizing and meeting the needs of the new Design Economy, John Paulo has kept the firm one step ahead of the market.

John Paulo leads the results-driven creative process at Spyderworks^®. He challenges his team and clients with his innovative integrated branding models including such cutting-edge concepts as the Triad of Retail Brand Development™, Content Enhancement™ and Visual Echo™.

John Paulo holds a Diploma from the Art Centre in Toronto and a Honors Bachelor of Arts in Fine Art History from the University of Toronto.