While many organizations talk about harmonizing their communication to multiple stakeholder groups, the Insurance Institute wanted to make it actually happen.The Institute came to Spyderworks^® to create and execute a national, cross media strategy that would invite consumers, members and insurance companies to take a fresh look at property & casualty insurance and the professionalism of the industry’s top performers.The ability to speak the language of diverse audiences helped Spyderworks^® to connect with three distinct target groups.