Spyder Works Inc. - Katz Rexall Brand Products


	TORONTO		TRUST IN THE BRAND AND WHAT IT STANDS FOR Establishing the credibility and desirability of a private label depends on trust and longevity. Communicating that connection with consumers was Spyderworks^® mission for Katz Rexall in the brand relaunch of its private label line of products. Placing the consumers’ long-standing relationship with Rexall foremost in the campaign, Spyderworks^® initiated packaging and promotion that upped the design ante and reminded consumers of their history with the brand. The emotional connection became the foundation of the Katz Rexall brand.