Spyder Works Inc. - Longo's Supermarkets


	TORONTO		THE LAUNCH OF A CORPORATE FLAGSHIP STORE In its long term relationship with Longo’s, Spyderworks^® had absorbed the culture of this supermarket chain and its desire to share a consuming passion for food. When Longo's decided to build a flagship store, it worked with Spyderworks^® to create a campaign that connected with customers on a more personal level.The mission was to communicate Longo's obsession with wonderful food and its willingness to offer one-to-one service by introducing department managers to consumers. By inviting shoppers to develop more of a relationship with their supermarket, Longo's and Spyderworks^® created a launch campaign that resonated and succeeded on a much more personal level.