Spyder Works Inc. - Rockwood Casual Furniture


	CHICAGO NEW YORK SINGAPORE TORONTO		GREAT DESIGN FOR THE GREAT OUTDOORS Rockwood made the decision to seek out acclaimed furniture designers from around the world to craft uniquely styled, inviting teak classics for outdoor living. With Spyderworks^® design heritage and strategic approach to brand building, Rockwood found a compatible marketing partner to celebrate the company’s products, lifestyle philosophy and commitment to quality construction. Spyderworks^® integrated a program that included advertising, point of sale and printed materials to generate a new and unique aura around the Rockwood trademark and product line. Shared values and a shared appreciation for elegant design added up to a effective launching point for a Rockwood’s eloquent brand restatement to a discriminating customer demographic.