Spyder Works Inc. - Shape Up Weight Management


	TORONTO		THE SHAPE OF BETTER NUTRITION With its high tech and all natural formulation, plus a seductively shaped package, SHAPE UP offers a delicious and effective meal replacement option to harried and time crunched consumers. Spyderworks^® was engaged to launch this next generation product to a consumer population desperate for a weight loss solution but justifiably skeptical of diet claims.The firm positioned SHAPE UP as the “go to” product for adults who are looking for successful weight loss that’s quick, effective and healthy. Execution of the campaign capitalized on the shape of the package, the delicious taste of the product and the science that went into its formulation.